The Company, Bait Breath, was established in 1997 specifically for the design, manufacture and sale of specialist fishing gear and are based in Toda City, Saitama, Japan.

Bait Breath’s experience and skills in the manufacture of plastic baits enable them to take into account the environmental impact as well as the ideal texture in every item and add flavours concocted from natural ingredients for each individual type of bait.

Each bait is individually designed using state of the art technology and using a unique moulding process, high quality output is balanced with keeping production costs as low as possible providing excellent value.

Having gained immense popularity in Japan, Malaysia, East Asia and more recently continental Europe the Bait Breath range has now made its way to British shores. Due to the instant success of baits like the BJ Bug, Energe Stick, and Power I.M.P. demand for the brand is soaring.

Lure Heaven (UK) Ltd is delighted to announce that it has succeeded in securing the sole wholesale distribution rights for Great Britain.

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